The Buyer-Side Audit™
Get a buyer-side audit of your sales motion
Built from inside buying rooms. No sales theory — just the internal truth your pipeline needs.
About Me

I’ve been the buyer. The blocker. The escalation.
16+ years inside global procurement — managing $1B+, delivering $100M+ in negotiated value.
I've shut down deals sellers thought were done.
Now I help you stop that from happening to yours.
FAQs
1. Is this sales coaching? -> No. Sales coaching sharpens how reps pitch. I show you what happens after — inside the buyer’s org, where deals actually win or die.
2. Who is this for? -> CROs, Heads of Sales, and Founders closing $100K+ enterprise deals who are tired of late-stage surprises and want clean, defensible forecasts.
3. How is this different from enablement or deal reviews? -> Enablement trains reps. Deal reviews dissect symptoms. I bring buyer-side intel to see risk early — and protect revenue from the inside out.